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Sweden launches SMS campaign to alert citizens on Covid-19 rules

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Sweden launches SMS campaign to alert citizens on Covid-19 rules

To this finish, the federal government has tasked two authorities — the Public Well being Company and the Civil Contingencies Company — with organizing a mass SMS marketing campaign, with messages urging the general public to observe the official suggestions, reviews Xinhua information company.

“The authorities’ suggestions are usually not normal ideas. They need to be adopted,” Damberg instructed journalists right here on Friday.

Sweden’s 4 greatest telecom operators can be aiding the federal government within the effort, Digital Improvement Minister Anders Ygeman mentioned, and the message will exit to 22 million smartphone customers throughout the nation.

“If we will save only one life by doing this, it is going to price it,” mentioned Morgan Olofsson, head of communications on the Civil Contingencies Company, which additionally requested members of the general public to translate the message for household and mates who don’t converse Swedish.

The textual content message, in Swedish, will learn: “Info from the authorities. Comply with the brand new, stricter suggestions for stopping the unfold of Covid-19. Learn extra on the Krisinformation web site.”

Krisinfomation, which means “disaster info”, is the place emergency info from the Swedish authorities is posted.

There may be additionally an English model of the web site.

With 160 new fatalities reported in Sweden on Friday, Sweden’s general coronavirus demise toll now stands at 7,514, in response to the Public Well being Company.

The nation’s caseload has surged to 320,098 Swedes, with 7,370 new instances reported between Thursday and Friday alone.

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